Thryve is a mobile food coach that lets users track what they're eating and how that food makes them feel. I was the Co-Founder & Chief Creative Officer for this start-up.
The brand needed to be bright and exciting, as a form of encouragement around food. The idea behind Thryve was to help users create healthier relationships with food, instead of worrying about numbers/calories, or ever feeling guilty. It was designed to enhance meals.
Sketches during concept exploration. It had been decided that the logo should reflect growth and nature.
The bridge from concept sketches to more polished mock ups.
A fraction of the color exercise process I went through. Once the logo was solid in black and white, I moved to colors. They needed to feel right with the logomark, as well as portray a bright, clean, playful experience in a more elegant, subtle way.